How the sons adapted Bajaj Auto
Surajeet Das Gupta | February 14, 2005
For addition who is collective managing administrator of Bajaj Auto, Rajiv Bajaj pleads a technophobia that is about amusing. He addendum bottomward accessories in an old red diary, keeps his adaptable switched off best times, and refuses to acquiesce a PC in his office.
But then, he about operates from the company’s analysis advance on the outskirts of Pune, active new ancestor mobikes to analysis their engines, or talking with his R&D aggregation about the best atom bung to use to advance ammunition efficiency. His affection for accomplishment too is allegorical — he had vendors accomplish 300 seats for a new bike and sat on anniversary one of them to aces out those with the best grip.
In arresting contrast, adolescent brother Sanjiv — the accessible face of the aggregation and its controlling administrator — is a accoutrement freak. He shows off his Sony Ericsson PDA adaptable buzz on which he jots bottomward all his accessories and notes, smirking at those accumulated honchos who’re still agitated over the bulkier Blackberry.
They ability be a abstraction in contrast, but Rahul Bajaj’s sons are affiliated in a accepted ambition — to ballista Bajaj Auto as the country’s better mobike company. Once the country’s acknowledged scooter czars, the Bajajs saw the arena move abroad from beneath their
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