In the Company of Huskies is adulatory some absurd wins this anniversary – from acrimonious up the Grand Prix at the IAPI ADFX Awards, bristles sharks at the Kinsale Shark Awards and best attack at a top FMCG show.
Huskies and Spark Foundry were awarded the Grand Prix at the Announcement Effectiveness Awards for their Nissan attack ‘A Micra Revolution’. It tells the adventure of how a bespoke Irish attack rescued the Nissan Micra cast in a crumbling car market.
Nissan took the adventurous accommodation not to use the absolute European attack assets for the barrage of the redesigned Micra. Instead they invested in an Irish attack in a bid to revitalise the cast in Ireland. The aftereffect was a aitionist abandonment from antecedent car advertising. The ‘No More Nice Car’ attack adapted a bearing of cast rejecters into cast supporters and was a huge bartering success. Nissan angled its allotment of the baby car articulation to 10% in Ireland, outperforming all added European markets.
Mark Earls, one of the ADFX board says it was “a ablaze adventure of creativity, courage and transformational results”. In accession to acceptable the Grand Prix, Huskies additionally accustomed two golds and two silvers at ADFX for their assignment on St. Vincent de Paul. On top of this, Huskies won bristles sharks at the Kinsale Shark Awards and best announcement attack for the banker Londis at the Checkout National FMCG Awards.
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