(Fortune Magazine) — Marry me, Sue!” We’ve aloof pulled into the parking lot of Albuquerque’s Jefferson Commons alarm center, home to 800 T-Mobile USA customer-service representatives, and alfresco there’s mayhem. Hundreds of screaming, chanting bodies are continuing in advanced of the building, adorned in a agrarian arrangement of hot-pink accouterment (T-Mobile’s signature color) alignment from T-shirts to cowboy hats to calamus boas. They’re bouncing signs, captivation up camera phones, and about acting like starstruck teenagers. One guy’s cutting a blush bathrobe; another, in a fluorescent-pink wig, is screaming, “We adulation you!” over and over.
All this anatomy afraid and banderole bouncing ability assume a bit extreme, accustomed that technically today’s accident appearance a middle-aged woman on a accepted appointment from headquarters. But this isn’t aloof any suit: It’s Sue Nokes. She’s the flashy, angry atom bung of a woman who runs sales and chump account at T-Mobile USA, the fast-growing $17 billion accessory of Deutsche Telekom.
In that accommodation she’s in allegation of added than 15,000 advisers about the U.S. Why the activation welcome? Well, it has article to do with her outsized personality, an inspiring, absurd aggregate of Rosie O’Donnell, Evita Pern, and Auntie Mame.
But mostly it’s a aftereffect of her constant acceptance that authoritative the chump blessed is a lot
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