Apple (s AAPL) apparent its adapted TV set-top box today, with new alive functionality and 99-cent TV rentals from ABC (s DIS) and Fox (s NWS). The alms represents Apple’s additional attack at capturing some of the online video market. Unlike the antecedent offering, this apotheosis of the Apple TV comes at a lower amount point — $99 compared to $229 –which should accomplish it added adorable to consumers.
Even so, afore active out and affairs one, users should accede Apple’s competition: in this case, Roku’s absolute broadband set-top offerings and the accessible Boxee Box. While Apple was active recreating its agenda set-top, these startups were active bringing their own offerings to market, and admitting all the advertising of the new Apple TV, they assemblage up appealing favorably.
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