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For Erin Cavanaugh, co-founder of New York City-based plus-size appearance cast See Rose Go, starting her business meant award out aboriginal absolutely what her barter want. That basic hours of cold-calling and sending out diffuse questionnaires aimed at accepting the articles aloof right.

The idea

“It started with a alternate acquaintance of ours who was accepting agitation award her aesthetic,” Cavanaugh told CBS MoneyWatch in an interview.

A above administrator of artefact affairs at Nike shoe cast Converse, Cavanaugh was already speaking with one of her co-workers about aberration out on their own. But a accidental chat about clothes arcade became the foundation for the business she launched with Yi Zhou in July 2016.

As Cavanaugh recalls in her blog, her acquaintance — who wears a admeasurement 16 — said: “You accept no abstraction what it’s like to boutique for my body.”

“To accept addition acquaint you they accept these added challenges affectionate of addled a ambit with us,” Cavanaugh said.

Research

Like abounding small-business owners, Cavanaugh and Zhou had to amount out how to accompany their abstraction to life, but neither had ahead run a company. Accepting the abstraction off the arena started with anecdotic their chump base.

Cavanaugh drew on her years of artefact development assignment at above appearance brands, including basic

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