print-edition iconPrint copy | BritainApr 7th 2012
ONE of the abounding mysteries surrounding the changeable is that a woman who weighs almost the aforementioned as she did 20 or added years ago now wears smaller-sized clothes than she acclimated to. The account is “size inflation”: clothes with the aforementioned admeasurement characterization accept become steadily beyond over time.
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Measurements alter by brand, but analysis by The Economist finds that the boilerplate British size-14 brace of women’s trousers is added than four inches bigger at the waist today than they were in the 1970s (see chart), and over three inches added at the hips. A admeasurement 14 today fits like a above admeasurement 18, and a admeasurement 10 fits like an old admeasurement 14. The aforementioned “downsizing” has happened in America where, to abash affairs further, a admeasurement 10 is agnate to a British admeasurement 12 or 14, depending on the manufacturer.
As the boilerplate ambit of women has increased, appearance firms accept continued the admeasurement of their garments, partly in the acceptance that women feel bigger (and so are added acceptable to buy) if they can clasp into the aforementioned admeasurement dress as in their added attenuate youth. Best women would be abashed to apperceive that they accept gone up two accomplished dress sizes.
Such aggrandizement mainly affects
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