New York’s allegorical Jones Beach Theater has a new name. The 65-year-old amphitheater, endemic by New York State and operated by Live Nation, has entered into an absolute multi-year acceding with bloom industry behemothic Northwell Bloom and will now be accepted as Northwell Bloom at Jones Beach Theater.
Opened in 1952 beneath the administration of burghal artist Robert Moses as a breadth for musicals, Jones Beach confused its focus to concerts in the aboriginal 1980s. In 2002, accouterment aggregation Tommy Hilfiger bought the allotment rights and renamed it the Tommy Hilfiger at Jones Beach Theater. Four years later, Japanese electronics architect Nikon affected the rights and it became Nikon at Jones Beach Theater until aftermost November.
Concertgoers at the 14,000-seat breadth on Long Island will activate seeing new signage, posters and cartoon branded with Northwell beyond the breadth and parking areas. As an added touch, the aggregation will activate alms bloom screenings at concerts.
“This affiliation provides us with a different befalling to not alone advertise the Northwell brand, but additionally bless the circle of activity and bloom at at destination that draws hundreds of bags of concertgoers annually, furthering our mission of convalescent the bloom of the communities we serve beyond Long Island and the absolute New York area,” said Ramon Soto, chief vp at Northwell Health.
Upcoming concerts at Jones Beach accommodate Jason Aldean,
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