Direct-to-consumer abiogenetic ancestor tests, like those offered by 23andMe and Ancestry.com, accept consistently had a aroma of snake oil about them.
For years, the tests accept been bedeviled by aloofness problems, accurateness apropos and, best recently, the alarming account that some companies will use customers’ abiogenetic abstracts to advance new biologic drugs.
But little encapsulates my active animosity about the abstraction of calm abiogenetic testing like the new affiliation amid Ancestry.com and Spotify, the music-streaming service.
I assumption the abstraction was to accomplish abiogenetic ancestor tests added “fun.” Now, aback you assurance up for a $99 kit to apprentice about your heritage, Spotify will accomplish you an “eclectic playlist” based on your background. So if your DNA analysis allotment after-effects adage you’re, say, 50 percent Malian, 15 percent Swedish and 30 percent English, you could get a playlist with songs from the Swedish pop accumulation ABBA, the Malian agreeable duo Amadou and Mariam, and the British rapper Dizzie Rascal.
“Our users accept appear to adulation and apprehend alone adventures on Spotify that advice them to ascertain new music and cultures,” said Danielle Lee, a carnality admiral at Spotify, in a account aback I accomplished out to the company.
Lee added that it was an befalling for Ancestry.com users “to analyze the soundtrack of their heritage.”
It’s a able
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