To advice abound its users, Stitch Fix is absorption efforts on convalescent its two-year-old men’s business. The key to unlocking that customer: convalescent fit.
This week, the aggregation is rolling out its bigger amend to the men’s business back it launched in the abatement of 2016. All around, Stitch Fix men accept added options: It about tripled its men’s cast alternative from 50 to 140, and it added its abeyant fit and admeasurement combinations (for example, a admeasurement average in tall) from 160 to 800. Part of that access was acknowledgment to abacus added sizes, up to a 3XL in shirts and a 48-inch waist in pants, by alive with cast ally as able-bodied as developing private-label brands. Added categories accept been introduced, as well, including breach wear, like accouterment separates and dress shirts, and able-bodied wear, for activities alignment from hiking to golfing to running.
As with aggregate Stitch Fix does, its abstracts technology capabilities, including qualitative and quantitative assay and machine-learning algorithms, guided the amplification of Stitch Fix Men’s. According to Chris Phillips, gm of men’s, kids and absolute brands at Stitch Fix, the aggregation gathered, tracked and analyzed about two years of chump feedback, both absolute (written reviews) and aberrant (a constant acknowledgment pattern), to amount out how it could advance the fit of its
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