BATAVIA, Ohio (AdAge.com) — Back Oprah Winfrey said during Barack Obama’s accepting speech, “I cried my eyelashes off,” it was a assurance of the times in added means than one.
Robust sales of mascara and added articles able anytime thicker, best lashes are authoritative up for weakness abroad in cosmetics. Credit: AP Forget the lipstick indicator, which is Estee Lauder Chairman Leonard Lauder’s contrarian arresting that back lipstick sales go up, the abridgement is activity down: Big eyelashes are the big affair this recession. The banal bazaar is shot, and the cosmetics bazaar is fluctuant at best, but eyelashes are in — and able-bodied sales of mascara and added articles able anytime thicker, best lashes are authoritative up for weakness abroad in cosmetics.
Information Resources Inc. abstracts from Deutsche Bank appearance accumulation lipstick sales accept been crumbling at an accelerating clip this year, bottomward 13.5% the four weeks concluded Nov. 30. But eye-makeup sales accept been accelerating as the year progressed, up 9.3% in November over a year ago.
It’s a agnate adventure in authority cosmetics, area backbone in mascara and accompanying articles is allowance accomplish up for weakness elsewhere, said Karen Grant, analyst with NPD Group. Mascara sales rose 4% in October alike as all-embracing prestige-makeup sales fell 4%, with the barrage of aquiver mascara brushes from Lancome and Estee Lauder allowance accomplishment
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