Under Armour CEO Kevin Plank was on his way to the airport afterwards the ESPY Awards in Los Angeles in 2011 back his acquaintance and colleague, Bill Hampton, suffered a affection advance in the SUV in advanced of him.
Three years later, Plank recalled Hampton, Under Armour’s 51-year-old chief administrator of pro leagues, dying on the ancillary of the 101 Freeway. “You DIED?” he remembered thinking.
Hampton’s afterlife isn’t the alone acumen Plank, 42, works out anniversary morning, eats the aforementioned anxiously planned, low-fat lunch, wears a Jawbone UP fettle bandage to clue action and sleep, and is bent to accomplish his aggregation a amateur in the beginning bloom and fettle tracking market. But the tragedy gave some acceptation to Plank’s faculty that there is a charge — and a ample bazaar — for articles enabling bodies to be added proactive about their health.
“This is a actual claimed affair to me,” said Plank, abacus that he can’t agitate the acceptance that there should accept been markers to active Hampton or his doctors of austere issues.
“If Facebook owns social, if LinkedIn owns business, who owns your health?” Plank said. “The apple cannot abide to anatomy beyond bloom affliction systems area you aloof sit about and delay for bodies to get sick.”
Under Armour — and others — are antagonism to ample the market.
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