The tennis brand’s CEO takes us through his new retail abstraction and all-embracing repositioning strategy.
Rendering of the Rode Drive Lacoste storefront in Beverly Hills. Photo: address of Lacoste
As online arcade gets easier and shoppers become savvier, the retail mural is evolving so fast it can accomplish your arch spin, and active advocate change throughout the industry. In our “State of Shopping” series, we’re breaking bottomward
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