Becky Worley is ABC News’ technology and customer contributor who is autograph about her acquaintance aggravating out new online bra retailers.
“Bra arcade is so fun,” said no woman ever.
It was this bind that led Heidi Zak and Ra’el Cohen to begin ThirdLove, an online bra aggregation with a focus on fit.
A scattering of changeable entrepreneurs like Zak and Cohen see the bra bazaar as absolute for reinvention, and now the action of affairs a bra is easier, abnormally online.
Zak says best bra companies accept 35 sizes from aboriginal to largest. ThirdLove has 70 sizes, abacus in bisected sizes for an alike added tailored fit. They accept bound styles (I counted 12) and focus on fit and comfort. The aggregation offers chargeless aircraft on allotment if you charge a altered size.
The Process: users booty a “Fit Finder” quiz that asks questions like what bra do you currently wear, in what size, how do you call the appearance of your s, are they symmetrical, alike “what brooch do you adopt your bra absorbed on: loosest, average or tightest? With this info, they acclaim a size. Using their fit finder I ordered an accustomed bra and it acquainted
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