What is Google Trends data — and what does it mean?
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In anniversary of 16 years of carrying bazaar intelligence on the Chinese and Greater Southeast Asian agenda amateur industry, we’ve put calm 16 predictions about the 2018 agenda amateur industry in the eight markets we cover: China, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan (Chinese Taipei).

China is the distinct best important bazaar in the apple for PC online and adaptable games. We apprehend China’s amateur bazaar to abound from $27 billion in 2017 to $35 billion in calm acquirement by 2021. Niko Ally has tracked this bazaar back 2001, with our aboriginal address on China appear in 2003. We predicted that the bazaar had huge affiance – our aboriginal anticipation 16 years ago has absolutely remained accurate anniversary year.

Greater Southeast Asia’s amateur bazaar is booming, apery a advantageous befalling for developers and publishers. Advance in the arena by bunch companies and country governments will abide to addition this growth. The arena represents a behemothic befalling about anniversary country’s altered culture, gamer preferences, and spending behavior agency there is no one-size-fits-all access to the region.

Our predictions for 2018:

China’s amateur bazaar is consistently changing. Adaptable games, which has been the fastest growing articulation in China for some time, is now projected to exhausted PC online amateur acquirement

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