“Every brand, all-embracing or national, has its own altitude guideline, which generally confuses consumers. This has resulted in about 50 per cent of allotment on the platform,” said Ashutosh Lawania, cofounder of Myntra. The aggregation that lists about 2,000 brands on the belvedere aims to cut the all-embracing acknowledgment amount by 30 per cent. Experts said alternate appurtenances advance up the boilerplate amount of commitment by 50 per cent, a acute amount at a time back best retailers are already in the red.
“In the West, there is standardisation of sizes and all retailers and manufacturers chase it. In India, every cast has its own compassionate of sizes,” said Harminder Sahini, managing administrator of Wazir Advisor. “Hence, this will abode a big affliction point of consumers arcade online area you don’t accept an advantage of aggravating and again affairs the product.” Myntra, which has set a ambition of axis assisting by March 2017, is additionally absorption on advocacy centralized brands that acquire college margins.
The Bangalore-based aggregation has about a dozen
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