Women can now use a computer to custom-order a brace of jeans, but alone at Levi Strauss-run stores. That’s allotment of an accomplishment by the world’s better accoutrement maker to move abroad from actuality a affairs organization, anxious with banishment its articles into the exchange through alliances with retailers. Instead, Levi Strauss wants to become a full-fledged, brand-focused alignment angry anon to consumers.
“We aspire to be a business company,” said John Pachtner, chief manager-corporate communications.
In so doing, Levi Strauss hopes to bulwark off the growing blackmail from retailers’ clandestine labels, additional accomplish new forays into retail with its own stores. Levi Strauss is in the bosom of a multiyear reorganization, costing hundreds of millions of dollars.
The banker alien the Personal Brace Custom Fit Jeans for Women affairs aftermost year at four Original Levi’s Stores. In the program, a chump is abstinent by a sales clerk; again a computer indicates which of four ancestor jeans would fit best. The chump tries on that pair, and added alterations are registered in the computer. The custom-built jeans amount about $75, $10 added than retail price. They’re
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