Web analytics aggregation KISSmetrics is today announcement the auction of its web-based analysis tool, KISSinsights to CatchFree, a above TechCrunch Disrupt actor and the maker of a socially-infused allegory account for award chargeless web and adaptable software solutions. Launched in 2010, and backed by $5.5 actor in allotment from Index Ventures, First Round Capital, True Ventures, Polaris and 500 Startups, CatchFree ahead calm acknowledgment from users beyond the web, compiles the after-effects and presents alike allegory archive appraisement the software’s assorted features. KISSinsights, meanwhile, offers accoutrement for accepting chump acknowledgment anon from a business’s website through a baby pop-up that appears at the basal right-hand bend of a web page.
Through the development of its service, CatchFree begin that barter were accepting added amount out of the insights it provided against the cartage it collection to the software companies. For this reason, post-acquisition, CatchFree will be evolving its business to circumduct around KISSinsights‘ technology.
KISSinsights was launched in November 2010 as a allotment of KISSmetrics, and has barter that accept ranged from Starbucks to Airbnb. “It’s been a growing Software as a Account product,” says KISSmetrics architect Hiten Shah, “but not our capital product, KISSmetrics.” He explains that the accord is allotment of his company’s around-the-clock efforts to focus on its amount product, which he says is seeing “tremendous
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