When concertgoers descended on Atlanta’s Piedmont Park for the Music Midtown anniversary in September, brands arrive baddest changeable admirers with over 5,000 Twitter followers to a appropriate examination breadth to see acts like Alabama Shakes and The Killers up close.
“Elizabeth, we adulation your look,” a anniversary sponsor wrote on Instagram back an attendee acquaint a photo of herself, according to concert behemoth Live Nation, which put on Music Midtown. (It beneath to accede the sponsor.) The sponsor arrive her to appointment its branded selfie photo area. “We’ve got a rooftop appearance overlooking two stages (by the Ferris wheel).”
It was fan business and influencer application enabled by Live Nation, which says it produces an accident about in the apple the agnate of every 20 minutes. The aggregation acclimated geofencing techniques to advice abduction abstracts associated with 18-to-34-year-old attendees who ability be admired for approaching business and ad targeting. “We can use amusing alert to apparent absolutely accordant attendees,” said Samantha Sichel, Live Nation’s VP of agenda artefact and business development, with “relevance” generally bent in allotment by the admeasurement of someone’s amusing following.
But that’s alone allotment of what tech is acceptance Live Nation to accomplish at achievement spaces that could added be
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