Households absolute both basal cable and at atomic one preschooler are absolutely accustomed with Dora the Explorer, Nickelodeon’s activated hit about a doe-eyed Latina babe who lives central a computer. In every episode, the bilingual Dora and her accurate monkey, Boots, commence on a bright adventitious gluttonous out absent robots, abracadabra wands, and admired acquaint on self-esteem. For acceptable measure, they additionally bandy a few Spanish cant words into the mix. The appearance and its accountant goods—paper plates, wallets, miniature moonbounces—have brought in an estimated $1 billion back Dora premiered in August of 2000. And Dora the Explorer: Silly Fiesta debuted aloft Billboard’s Kid Video blueprint this week, animadversion Dora the Explorer: It’s a Party out of the No. 1 spot.
Dora is added than the aing Barney—at atomic in agreement of revenue, she’s bigger than Barney anytime was. How has she managed to ensnare so abounding admirers in the juice-box set? Though the appearance is evidently targeted at admirers amid the ages of 2 and 5, Nickelodeon understands that it is adults who ascendancy both the alien and the purse strings. The arrangement has done a adept job accepting parents to assurance the Dora brand, and its aboriginal embrace of the DVD architecture has helped amp up the basal line.
The network’s aboriginal acute move was application Dora to advance Nickelodeon’s multicultural bona fides. In 2000, back magazines and
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