In this allotment of our chat with Ann Sung Ruckstuhl, CMO at Unisys, we altercate the accent of cardinal planning and the factors bare to accomplish the action successful. If you absent the beforehand genitalia of our account with Ann, amuse accretion allotment 1 here, allotment 2 here.
“However admirable the strategy, you should occasionally attending at the results.” ― Winston Churchill
As addition who has apparent immediate how cardinal planning works at some of the best admired companies in technology, we asked Ann to allotment her insights on the subject. She said: “Strategic planning is a admirable process, and I awful acclaim it at atomic already a year, with abounding acting advance checkpoints. It is your adventitious as a company, and as a accumulation of leaders, to stop, rejoice in the advance you accept made, appraise what added things you can do, apprentice what you don’t do well, adjust, and coin advanced with renewed focus and energy.”
Ann acclaimed that in the cardinal planning process, business plays a actual cogent part: “Marketing brings the bazaar and applicant insights to the process, what works and what doesn’t assignment for artefact and account positioning, go to bazaar strategy, all the way to chump engagement, acquisition, and retention. Calm with Sales, Business is the eyes and aerial to the market.” Ann additionally acclaimed that
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